Working with recycling leader VISY, I created a campaign to further educate kids and adults alike on the DOs and DON’Ts of Recycling and what goes in your household Recycling Bin. This campaign evolved from a one-off Council delivered execution to multiple seasonal campaigns delivered to councils all across Australia.
Both Digital (across social platforms) and Print (brochure, POS and Exhibit) was required. I had to create a full exhibit Large Format Print / Die-cut Build in which I sourced suppliers and utilised Recycled Xanita Board to create an elaborate 9 X 3 metre trade show stand, hero’ing VISY recycled materials.
Flat packed and travelling to multiple trade events around Australia. A large complex Print and Digital campaign, this is a sample of my creative thinking and technical expertise around Client liaising, Brief refinement, Conceptual Design, Copy writing, Finished Art, 3rd party supplier management, and Print Management.
A hugely successful outcome, delivering to stakeholders an execution that fulfilled all expectations.
