Julian Lee

creative lead

brand strategist

graphic designer

studio manager

hands–on

finished artist

technically savvy

print expert

project manager

channel savvy

platform versatile

executive advisor

creative lead brand strategist graphic designer studio manager hands–on finished artist technically savvy print expert project manager channel savvy platform versatile executive advisor

Creative


Portfolio

CREATIVE
VISION,
TECHNICAL
EXPERTISE.

Combining artistic vision with deep technical expertise, I excel across Brand strategy, Art direction, Design & Layout, Typography, Finished Art, Pre-press, Project, Studio and Production Management.

My portfolio spans national re-brands, award-winning campaigns, multi-process packaging solutions and precision artwork. Always striving to improve process and find creative solutions.

more about me

In my
Wheelhouse …

  • Part of delivering first class brand campaigns is getting print and finishing execution correct. With a Graphic Reproduction / Pre-Press qualification and background, I understand and implement the technical processes required to make print execution come off the press looking as good as the design on screen. From colour correction to retouching and finished art, Spot vs 4 colour process, Opaque whites, Spot Gloss varnishing, Foiling, Stock choice and 3rd party print management, I make sure the end product hits the shelves looking as the concept intended.

  • Planning, coordinating, and delivering creative work on time, on budget, and in line with client objectives. Clear communication, resource planning, the ability to manage multiple stakeholders and shifting priorities while keeping the creative process structured and momentum high.

  • Adept at managing internal teams, time-lines, stakeholder expectations, efficient workflows, clear communication and consistent brand standards. Balancing creativity with commercial accountability, nurturing talent, managing client relationships, and overseeing resources, budgets and production to deliver impactful, on-brief outcomes.

  • From concept to final delivery. Ensuring technical accuracy, quality control, and on-time execution across print and digital formats. Strong vendor coordination, budget management, and a deep understanding of materials, colour, and production processes translate design intent into flawless finished work.

  • Commercial, Offset, Gravure, Large Format, Environmental, OOS. Overseeing the end-to-end process of bringing design to life in physical form. Ensuring colour accuracy, material quality and production precision across all outputs. Liaising with printers and suppliers, managing proofs and press checks and maintaining cost efficiency and consistency across large or complex print runs.

  • Crafting distinctive brands that consumers instantly recognise and can clearly distinguish in ever-crowded and competitive markets.

  • Creating campaign design requires a clear understanding of the target audience, brand objectives, and key messaging. It involves developing visual elements and copy that work cohesively to convey the intended story and evoke the desired emotional response. Every component, from colour schemes and typography to imagery and layout, must align with the brand’s identity and campaign goals. Attention to detail ensures consistency across multiple channels, while flexibility allows adaptation to different formats and platforms. Ultimately, effective campaign design balances creativity with strategic insight to deliver measurable impact.

A few I’ve worked with

Qualified Graphic Reproduction Artist

i have an expert understanding of work-flows, Colour, file setup, Finished Artwork, Pre-Press, Print Techniques, Spot colours, Overprinting and Trapping.

technical expertise

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Black and white graphic with the text "Put a grin on your recycling bin" in large, playful letters.
'VISY' in bold letters and the slogan 'For a better world' below.
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DON'T TURN PINK - GET RED
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campaign strategy,

storyboarding,

tvc production management,

media delivery,

campaign strategy, storyboarding, tvc production management, media delivery,

Testimonials

Aura - Mind. Body. Soul.  Large metallic letters.
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FUSION
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'CROWN'

INDIGENOUS CULTURAL

AWARENESS PROGRAM

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